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Authentic Sustainability Marketing Solutions for Maldivian Tourism

Sustainability Without Communication Is Invisible

Real sustainability begins behind the scenes, but it needs light to grow.Without clarity, commitment gets lost. Without storytelling, impact fades. We believe that communication is the final, essential step in every sustainable action.

Who we are

We’re Yami & Toddy, founders of Abundance Travel, the first sustainable travel agency in the DACH region (Germany, Austria, Switzerland) fully dedicated to the Maldives.With over 30 years of combined experience and more than 100 islands visited, we know what resonates with conscious travelers and how to help Maldivian resorts communicate that authentically.

The Challenge

Sustainability is no longer optional, it’s a decisive factor in guest choices. Yet many resorts struggle to make their efforts visible and credible to European guests.» Great things are happening on your island, but too few people know about it ?! «

What We Do

We help tourism businesses in the Maldives stand out in the European market by turning their sustainability efforts into real visibility and trust.✔︎ Strategy & Positioning
We define what makes your resort unique and meaningful in the eyes of conscious travelers.
✔︎ Digital Campaigns
Tailored social media, SEO, and paid ad strategies that reach the DACH market.
✔︎ Authentic Storytelling
We turn coral planting, local partnerships, and eco initiatives into powerful stories with words, images, and emotions.
✔︎ PR & Influencer Matchmaking
Get seen by the right audiences with partners who share your values.

Our Impact – More Than Marketing

Since 2015, we’ve co-led the Coral Doctors Maldives project in partnership with the German Ocean Museum, a long-term initiative that has trained over 100 local coral gardeners across both resorts and local islands.Through this initiative, we’ve worked directly with resort management teams (e.g. Jumairah Vittaveli, Centara) and local communities (e.g. Ukulhas, Maafushi) to build meaningful sustainability projects from the ground up.☞ This isn’t just environmental work. It’s real-world experience in communicating sustainability, co-creating initiatives, and building bridges between resort operations, local communities, and international expectations.That experience is what makes our communication strategies powerful, because we’ve seen what works on the ground, in real conversations, not just in PowerPoint decks.

Why It Matters and Why It Pays Off

The conscious traveler is not a niche, they are the future of tourism. And the DACH market is leading this shift.Key Insights:✓ 80% of German-speaking travelers say sustainability influences their booking decisions (Booking.com, 2023).✓ 76% are willing to pay more for eco-conscious options.✓ Conscious guests tend to stay longer, spend more, and have a higher return rate than standard resort clients.✓ They value transparency, purpose and they tell others.» Sustainability isn’t just the right thing to do. It’s a long-term strategy for loyalty, visibility, and premium bookings

Let’s Make Your Story Shine

Whether you're a luxury resort or a local guesthouse... we’re here to help you turn values into visibility.
Let’s talk about how we can elevate your brand, your impact, and your bookings.
📩 [email protected]
📍 Based in Germany | Connected to the Maldives

© Abundance GmbH